Endless beauty. Infinite horizons.

On the edge of the world, where the rugged rocks meet the endless ocean, the horizon unfolds. This is where strength and serenity coexist.

Cruise 25 reflects the vastness of the Australian coastline, capturing the spirit of adventure and timeless beauty that lies in the meeting of land, sea and sky.

With the ocean stretching infinitely into the distance, the Cruise 25 embodies the effortless grace of the modern women standing at the edge of it all – poised, confident and free. 

Fronting the campaign is Zoe Blume, a true embodiment of the Jets woman. Grounded in authenticity and empowered by purpose, Zoe moves with a quiet confidence that speaks volumes.

This is a season for thoughtful escape. For being present, grounded, and free. Through Zoe, we discover the beauty in slowing down, in choosing consciously, and in wearing pieces that reflect a sense of self as much as a sense of style.